Don Imus has decided to not ride disgracefully into the sunset. (MSN story: http://www.msnbc.msn.com/id/18439618/?GT1=9951) He is suing CBS Radio for the bulk of the $40 million dollar salary he would have been paid for the remainder of his 5 year contract.
The quote I like from the MSN story is from Imus’ attorney, Martin Garbus.
“Garbus cited a contract clause in which CBS acknowledged that Imus’ services were “unique, extraordinary, irreverent, intellectual, topical, controversial.” The clause said Imus’ programming was “desired by company and … consistent with company rules and policy,” according to Garbus.”
From the beginning of this story, the part that has bothered me the most was everyone putting all the blame and punishment on Imus. He was merely the front man for a multi-million dollar insult machine. CBS Radio paid him to be offensive, audiences listened to him because he was offensive and sponsors ran ads on his show to reach those audiences. Everyone involved, including the audience, enabled and encouraged Imus to use insults for entertainment. His severe punishment for one offensive statement doesn’t cleanse the thousands of people that had no problem with his years of previous offensive statements.
I think Imus winning this lawsuit would be a fantastic win-win. His critics will be happy that he is off the air and a bigger villain in this story, CBS Radio, will foot the bill. CBS Radio set the rules of this game and then pretended that they were innocent bystanders. Losing $40 million dollars to Imus, as well as the high ratings and advertisement dollars that his show would have made is a great way to get this punishment moved to a much bigger culprit that Imus. He gave voice to obscenity, but CBS Radio gave it a home.





